(IM)PERFECT

In 2026, even imperfection can be generated. A prompt is enough for an algorithm to give you film grain, a torn photo edge, a carefully engineered flaw. When Police asked me to work on imperfection, the real question wasn't how to represent it, but how to make it credible in a moment when even the flaw has stopped being a risk.

What does it mean to be perfect in 2026? And what does it mean to embrace your own diversity? Not the aspirational perfection of glossy fashion, not militant body positivity.

I proposed something lighter, more ironic.

You can watch the final result here: Police – (IM)PERFECT​

It's a deliberate choice, coherent with the concept: we know that glossy aesthetic, and by now we also know its fake-dirty, fake-real version, generated in a second. With (Im)Perfect I wanted to remove any ambiguity: nothing to simulate, everything to make.

And at a time when artificial intelligence lets you generate images in seconds, I went in the opposite direction.

In an era when everything can be simulated, I chose materiality: film, collage, the analog.

I also led the creative direction of the photography campaign to build a project that speaks to itself and holds together. We printed.

We tore. We rephotographed.

We worked with our hands, with paper, with the imperfection of the material itself.

The physical collage language that defines the still image extends into the video as an intervention on the footage itself.
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The audio follows the same visual logic as the campaign: a dynamic flow that shifts between melody, ambient sound, and sound design, blending them without reaching for uniform coherence.

It's proof that you can still make something real, if you're willing to lose a bit of control along the way.

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Director: Marco Mucig
Assistant director: Francesca Marra
DOP: Matteo Terzaghi
Production company: Jumpp srl
Client: Police
Executive producer: Alessandro Molinaro
Line producer: Alessandro Salerno
Producer: Angela Correra
Photographer: Dario Bologna
Photographer's assistant: Alessandro Peirone
Set design: Lorenzo Escalante
Gaffer: Antonio Cirelli
Make up: Claudia Loi
Costume: Domiziana D'Onghia
Editor: Giulio Molin
Colorist: Diego La Rosa

VFX: Giorgio Deponti
Music: Tommaso Barbaro