How to use AI without losing your soul As the world fills up with AI-generated everything, I’ve spent the winter on stage and with a pen in hand. Why? I use AI too. I’m using it right now to reflect and structure these ideas. But I use it as an accelerator, not as a creator. It’s time to stop feeling guilty about it and start thinking more critically about how we integrate AI into our creativity. What does it mean to find your own voice in an era where AI can write for you, generate images,...
2 months ago • 2 min read
When East Meets West Trieste, January. I’m sitting in a café just a few steps from the Hotel Savoia, where When East Meets West—one of the most important co-production forums in Europe—is taking place. Outside, the Bora wind blows, that icy gust sweeping down from the Balkans. In front of me, a capo in B (a macchiato served in a glass) and a producer. We’re talking about the short film I want to shoot with my daughter. I pitch it to him, and I see his eyes light up; I can feel that this film...
3 months ago • 2 min read
Hello Reader, every Christmas, I return to my hometown with my daughter Blu. It’s a way to connect her with my roots, immerse ourselves in nature, and spend time with old friends. But lately, I’ve been wondering: how long will this balance last? Blu is approaching adolescence, and our trips are beginning to change. So, I wrote a story for a short film, inspired by one of our summer journeys. Blood of my blood Marco and his daughter Blu embark on their traditional vacation journey—a ritual...
4 months ago • 2 min read
It's not just about performance Hello Reader recently, I had the pleasure of taking part in a campaign for Alpine Standards, an alpine clothing brand, in a role that was unusual for me: that of an athlete. Sports have always played a fundamental role in my life. It all started with skateboarding and snowboarding, worlds that were not just sports but true subcultures rich with video, photography, illustration, and music. That’s where I discovered the power of storytelling. More and more,...
6 months ago • 2 min read
Fay Archive: "In Japan" – FW24 Campaign Hi Reader, A few months ago, I shared some photos from my trip to Japan. Two intense weeks spent between the wild landscapes of Hokkaido and the chaos of Tokyo. More than just a work trip, it was an encounter with five incredible people, each with a unique story. They are the faces of the new Fay Archive FW24 campaign. I had the chance to closely follow their lives: from the silent mountains to workshops overlooking the frozen sea, to the crowded city...
7 months ago • 1 min read
Join the crowdfunding for "Forever Hic", my next short film Hi Reader, I’m working on a project that’s really close to my heart: my next short film, “Forever Hic.” I feel the urgency to tell a story that touches something we all experience: co-dependency, toxic relationships, and that inner struggle between being stuck in the past or taking the leap into a new beginning. Yes, I know, we’ve all been there. Matt, the protagonist, is faced with choosing between the past and a fresh start with...
8 months ago • 1 min read
Cinema Club x Perimetro: Carlo Sironi Cinema Club is a ritual for those who want to share a film: we meet in the theater, watch movies, and explore common perspectives. A selection of the most interesting films showing in Milan theaters. Now Cinema Club becomes a column in Perimetro, which tells the story of the world of cinema through a series of interviews with directors, screenwriters, actors, cinematographers, and producers (English version here). Perimetro is an independent community...
11 months ago • 1 min read
Se non altro ho ottenuto l'attenzione dei miei studenti Fashion brands are stepping into cinema. And cinema becomes 'content' A few weeks ago, for my Visual Culture course at IED – European Institute of Design, I held a lecture on fashion films. It's a genre that has gained its autonomy and has always fascinated me for its mix of genres: music videos, experimental cinema, video art, documentaries, commercials, and short films. Fashion films are a blend of advertising and entertainment, aiming...
about 1 year ago • 1 min read
My latest project in Japan and the rise of documentary-style advertising Hi Reader, I hope you had a wonderful Easter holiday! During that time, I was in Japan shooting the new campaign for Fay Archive. After my experiences in Alaska and Canada, I spent two weeks between Hokkaido and Tokyo to tell the stories of five extraordinary people. Brands are increasingly harnessing the power of reality to connect with audiences, and documentary-style storytelling is redefining modern advertising....
about 1 year ago • 1 min read