I never wanted to be a director. Really.

I was studying cinema at university, but it felt distant, unreachable.

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Then came music videos. And something clicked.

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Growing up, I fell in love with subcultures: photography, music, illustration, graphic design. Those images had incredible expressive power. A creative energy that captivated me. It was visceral, authentic.

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I started exploring all those visual languages until I found my own. Spoiler: it took a while.

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I like to let my imagination run free, exploring places I've never seen, people I've never met but who live in my head.

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Directing, for me, became the meeting point of all the visual worlds I had crossed. That background influences everything I do today.

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My approach is hybrid: I write and direct, moving from reality to fiction naturally.

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But what's really important to me is creating authentic worlds. Stories that find in visual language a form that is never an end in itself.

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Whether it's a documentary, a brand campaign, or a short film, the goal is always the same: the possibility of creating empathy through stories.

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I want viewers to recognize themselves, to be able to relate. Because I believe that in today's world we need more connection, more stories that remind us what it means to be human.

If you're receiving this email it's because: we know each other (at least digitally), we've worked together, or because I respect what you do.

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But you probably don't really know what I've been up to. So I thought: why not tell it through a video? You can watch it here 🍿

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After all, it's important for those who are part of my network to know what I do, so we can continue finding ways to collaborate, support each other, or at least exchange inspiration.

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If you're curious to see what I've been working on, you can check out my work at marcomucig.com.

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And if after reading all this you think: "Interesting, we should talk," well... you know where to find me!

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Talk soon,
Marco

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