One Battle After Another "One battle after another" — I kept telling myself this throughout the year as a reminder: this work has never been easy. It's always been a battle. Creative work is changing shape. At a time when everyone's looking for ways to stand out, bringing narrative depth to a brand brief makes the difference in a complex, saturated landscape. So I stopped waiting for the phone to ring to shoot. I structured something I was already doing informally: working with brands and...
2 months ago • 1 min read
I met Virgilio Villoresi in Milan. We spent two hours talking about stop motion, 16mm film, optical effects. About making handmade cinema in a world racing towards AI. He's the latest filmmaker I interviewed for Cinema Club, my column for Perimetro exploring independent, auteur cinema. It's my way of building a network of people to exchange ideas with and grow as an author. Over the past year and a half, I've spoken with Carlo Sironi, Tommaso Santambrogio, Giacomo Abbruzzese, Beniamino...
3 months ago • 1 min read
Hi Reader a few months ago I discovered I was adopted, so a few weeks ago I went to Berlin to meet my real parents. Just kidding :) I was in Berlin to attend a workshop and I discovered something enlightening while working on the screenplay for Anno Zero. Solace 23 is a workshop led by Franz Rodenkirchen and Françoise von Roy. For three days I sat in a circle around a large table with them and five other filmmakers from around the world — Malaysia, Brazil, the Netherlands — and we shared our...
4 months ago • 3 min read
AIDA now streaming After 18 months of work, AIDA—the documentary I wrote and directed—has just launched on RaiPlay, Italy's national streaming platform. I spent a year following a group of young researchers at Politecnico di Milano as they developed autonomous vehicles. It's been a long and intense journey, but seeing the story of AIDA arrive on RaiPlay is a great satisfaction. You can watch the trailer here. 55 minutes capturing the tests the challenges, and a vision that could change how we...
5 months ago • 1 min read
From Hamlet to Neon Lights What happens when Shakespeare's most famous line meets a skull-shaped perfume bottle? A client asked me to take 'To be or not to be?' and gave it a Gen Z makeover for POLICE. Pretentious? Maybe. Blasphemy? Possibly both. In a world that forces us to choose between being authentic and being accepted, we chose to question the question itself. From existential doubt to empowered choice. The eternal question becomes 'WHO to be?' From Hamlet's castle to neon lights. The...
6 months ago • 1 min read
July. Milan empties out, train stations fill up, airports overflow. I too will be leaving in a few weeks for Friuli, my homeland. A place that overtourism hasn't discovered yet - crystal clear and fresh waters, mountain trails where the only traffic is cows, taverns where you don't need to book three months in advance. It's the great summer exodus, the one that transforms us every year from citizens into tourists, from critical observers of overtourism into its unwitting protagonists. It's...
8 months ago • 2 min read
I never wanted to be a director. Really. I was studying cinema at university, but it felt distant, unreachable. Then came music videos. And something clicked. Growing up, I fell in love with subcultures: photography, music, illustration, graphic design. Those images had incredible expressive power. A creative energy that captivated me. It was visceral, authentic. I started exploring all those visual languages until I found my own. Spoiler: it took a while. I like to let my imagination run...
9 months ago • 1 min read
AIDA: let's talk about the future I spent a year alongside a group of young researchers from Politecnico di Milano who are developing and testing autonomous vehicles. From this experience, AIDA was born—a 55-minute documentary I wrote and directed, which I’ve just presented at the Royal Palace of Caserta. And I’m really happy to share the trailer with you, as a preview. When they asked me to tell their story, I was instantly intrigued. I thought: why aren’t these cars already driving through...
11 months ago • 2 min read
How to use AI without losing your soul As the world fills up with AI-generated everything, I’ve spent the winter on stage and with a pen in hand. Why? I use AI too. I’m using it right now to reflect and structure these ideas. But I use it as an accelerator, not as a creator. It’s time to stop feeling guilty about it and start thinking more critically about how we integrate AI into our creativity. What does it mean to find your own voice in an era where AI can write for you, generate images,...
about 1 year ago • 2 min read