BEHIND THE FRAME | From Hamlet to Neon Lights


From Hamlet
to Neon Lights

What happens when Shakespeare's most famous line meets a skull-shaped perfume bottle?

A client asked me to take 'To be or not to be?' and gave it a Gen Z makeover for POLICE.

Pretentious? Maybe. Blasphemy? Possibly both.

In a world that forces us to choose between being authentic and being accepted, we chose to question the question itself.

From existential doubt to empowered choice. The eternal question becomes 'WHO to be?' From Hamlet's castle to neon lights.

The challenge? Making it work. Together with Jumpp Films and a team who believed in the vision, we built everything from scratch - scenography that plays with identity through reflections, casting that balanced looks with genuine interpretation, and pacing that could carry this message into the social media age.

Sorry, Shakespeare. I promise I meant well.

Produced by Jumpp Films

Agency: Change Design

Creative Director: Renato Montagner
Executive Producer: Alessandro Molinaro

Production Manager: Alessandro Salerno

Producer: Angela Correra
DOP: Xu Ruichi

1AC: Jonas Ongaro

Scenography: Caterina Pomante

Costumes: Elena Monti

MUA: Claudia Loi
Editor: Giulio Molin
Post Production: EEZEE
Color Grading: Diego La Rosa


BEHIND THE FRAME is a monthly newsletter that focuses on aspects

at the intersection of cinema, advertising and communication seen through the lens

of my experience and approach as a director.


Marco Mucig | Director
www.marcomucig.com
+39 333 2932950

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