BEHIND THE FRAME | From Hamlet to Neon Lights
In a world that forces us to choose between being authentic and being accepted, we chose to question the question itself. From existential doubt to empowered choice. The eternal question becomes 'WHO to be?' From Hamlet's castle to neon lights. The challenge? Making it work. Together with Jumpp Films and a team who believed in the vision, we built everything from scratch - scenography that plays with identity through reflections, casting that balanced looks with genuine interpretation, and pacing that could carry this message into the social media age. Sorry, Shakespeare. I promise I meant well. – Produced by Jumpp Films Agency: Change Design Creative Director: Renato Montagner Production Manager: Alessandro Salerno Producer: Angela Correra 1AC: Jonas Ongaro Scenography: Caterina Pomante Costumes: Elena Monti MUA: Claudia Loi
| |
Hi, I’m a creator
Why I'd only shoot on film (or with an iPhone) Every executive producer would hate me. Higher costs, higher risks, zero guarantees. And yet today, if I had to choose, I'd only shoot on film. Not for nostalgia. Not for the look. Not to play the vintage filmmaker. Film brings imperfection. It brings the unexpected. It forces you to limit your takes, to know what you want before you turn the camera on. It demands a clear, strong vision, because you can't afford to be vague. At a time when...
One Battle After Another "One battle after another" — I kept telling myself this throughout the year as a reminder: this work has never been easy. It's always been a battle. Creative work is changing shape. At a time when everyone's looking for ways to stand out, bringing narrative depth to a brand brief makes the difference in a complex, saturated landscape. So I stopped waiting for the phone to ring to shoot. I structured something I was already doing informally: working with brands and...
I met Virgilio Villoresi in Milan. We spent two hours talking about stop motion, 16mm film, optical effects. About making handmade cinema in a world racing towards AI. He's the latest filmmaker I interviewed for Cinema Club, my column for Perimetro exploring independent, auteur cinema. It's my way of building a network of people to exchange ideas with and grow as an author. Over the past year and a half, I've spoken with Carlo Sironi, Tommaso Santambrogio, Giacomo Abbruzzese, Beniamino...